Salesforce
Reimagining a user-centric streaming experience for Dreamforce and Salesforce+ websites
TL;DR
I worked on the UX Strategy and visual design, focusing on the launch for EinsteinGPT, enhancing the overall UX, site wide visual design improvements, and helped create a cohesive design library.
Introduction
My work involved collaborating on the redesign of the website experience, which included:
Designing new feature launches to enhance user engagement and functionality.
Improving existing website design elements to create a more intuitive and visually appealing user interface.
Creating and documenting design components to ensure consistency and ease of implementation across the platform.
This experience involved a deep understanding of the unique requirements and challenges involved in designing for streaming platforms and TV devices, especially in terms of user experience, accessibility, and scalability.
Designing a User-Centric Experience for Salesforce+
After reviewing the Salesforce+ digital experience, our team identified key gaps in the design and focused on implementing a user-centric experience strategy. This involved adding new pages and enhancing existing elements to better meet user needs and expectations.
Launching Einstein GPT to Enhance Event Summarization and AI-Driven Insights
I focused on launching the Einstein GPT integration; which leveraged AI to generate real-time event summaries. Einstein GPT allows users to quickly capture key takeaways and insights from speakers, conferences, and recorded events.
Creating and Documenting Design Components
Our team focused on creating and documenting design components to ensure consistency and ease of implementation across the platform.