Salesforce+ Redesign
Role: Contract Lead UX Strategist / Product Designer
Company: Instrument
Duration: May 2023 - Jul 2023
Research
For this redesign, we looked to improve the overall Salesforce+ and virtual Dreamforce experience. Our team conducted an evaluation to examined the gaps, pain points, and wonkiness in the experience. This gave us the
Designing new feature launches to enhance user engagement and functionality.
Improving existing website design elements to create a more intuitive and visually appealing user interface.
Creating and documenting design components to ensure consistency and ease of implementation across the platform.
This experience involved a deep understanding of the unique requirements and challenges involved in designing for streaming platforms and TV devices, especially in terms of user experience, accessibility, and scalability.
Research
For this redesign, we looked to improve the overall Salesforce+ and virtual Dreamforce experience. Our team conducted an evaluation to examined the gaps, pain points, and wonkiness in the experience. This gave us the
Launching Einstein GPT to Enhance Event Summarization and AI-Driven Insights
I focused on launching the Einstein GPT integration; which leveraged AI to generate real-time event summaries. Einstein GPT allows users to quickly capture key takeaways and insights from speakers, conferences, and recorded events.
Creating and Documenting Design Components
Our team focused on creating and documenting design components to ensure consistency and ease of implementation across the platform.